INTERNSHIP WORK
Created a social media campaign for MLB's Baseball Assistance Team, focused on utilizing multiple social media platforms to expand their reach into new communities.
CLASS PROJECTS
Worked on various projects throughout my undergraduate career, using research and analytics to tackle relevant issues in the sport industry.
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Performed research on the economic and residential effects of Petco Park in downtown San Diego.
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Developed a sponsorship pitch for the Chicago Cubs to enter into a partnership with Spotify, utilizing Nielsen data and consumer trends.
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Surveyed the undergraduate population at the University of Michigan to better understand student usage of the recreation facilities and create a marketing plan to target them.
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Conducted a case study of Bivouac, a local Ann Arbor business, detailing their organizational behavior and finding ways to increase employee motivation and improve company culture.